Local Places for Business Overview
Bing Ads Local Places for Business allows local businesses to manage their business listings on Bing, enabling location-based advertising and improved local search visibility.
Application Process
- Sign in to Microsoft Advertising
- Go to Tools → Business Listings
- Click "Add new business"
- Fill in business information (name, address, phone, website)
- Verify business ownership (via phone, email, or postcard)
- Complete business profile (hours, categories, photos)
Required Information
| Field | Description | Required |
|---|---|---|
| Business Name | Official business name | Yes |
| Address | Physical business location | Yes |
| Phone Number | Business contact number | Yes |
| Website URL | Business website | Recommended |
| Business Hours | Operating hours | Recommended |
| Categories | Business type | Yes |
| Photos | Storefront, interior, products | Recommended |
Benefits of Local Places
- Local search visibility: Appear in Bing local search results and maps
- Location Extensions: Enable location extensions in search ads
- Local inventory: Show in-stock products to nearby customers
- Customer reviews: Collect and display customer reviews
- Business insights: Analytics on local search performance
Advertising Features
| Feature | Description |
|---|---|
| Location Extensions | Show address and phone in search ads |
| Call Extensions | Click-to-call in ads |
| Location Targeting | Target ads by radius around business |
| Local Inventory Ads | Show nearby in-stock products |
Related: For Bing Ads campaign setup, see Bing Ads Registration Guide. For Google Merchant Center setup (equivalent for Google), check GMC Creation Guide.