Buy Direct Overview
The Bing Ads Buy Direct program allows advertisers to directly access Microsoft Advertising's premium traffic sources. This program provides more control over ad placement and traffic quality.
Joining the Program
- Contact your Microsoft Advertising account manager
- Complete the Buy Direct enrollment process
- Configure your campaign settings for direct traffic
- Set up tracking and measurement
Platform Traffic Sources
Microsoft Advertising's network includes:
- Bing Search: Core search traffic from Bing.com
- MSN: Portal and content traffic
- Outlook: Email client ad placements
- Microsoft Edge: Browser-based search traffic
- Search Partners: Syndicated partner sites
Optimization Tips
- Monitor traffic quality: Check which publishers drive the best conversions
- Use publisher exclusion: Exclude low-performing sites
- Adjust bids by network: Differentiate between Bing & Yahoo and search partners
- Track with UET: Ensure proper conversion tracking with UET tags
Related: For Bing Ads account setup, see our Bing Ads Account Registration Guide. For UET tag deployment across platforms, check our guides for Shopify Plus and Shoplazza.