About Me

Hi, I'm Mireia — a digital advertising optimizer specializing in cross-border e-commerce marketing. Based in Beijing, I work with global brands to maximize their ROI across major advertising platforms.

My core expertise covers:

  • Google Ads: Search, Display, Shopping, App Campaigns (UAC), Performance Max
  • Bing Ads (Microsoft Advertising): Search, Shopping, audience targeting
  • Facebook / Meta Ads: Conversion campaigns, dynamic product ads, audience building
  • Conversion Tracking: Pixel deployment, UET tags, offline conversion upload, GA4 integration
  • E-commerce Integration: Shopify, WooCommerce, custom platform tracking setups
  • AI Search & GEO: Generative Engine Optimization for energy storage and B2B brands

About This Blog

This site documents my hands-on experience in digital advertising — practical guides, policy updates, troubleshooting solutions, and data-driven insights from real campaigns. If you find the content helpful, that makes it all worthwhile.

If you spot any errors or have questions, feel free to reach out:

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Site Notes

  • Content: All articles are based on real campaign experience and testing — not theoretical fluff.
  • Updates: I post whenever I encounter new platform policies, tools, or optimization strategies worth sharing.
  • Loading: This site is hosted overseas. If you experience slow loading, try using a VPN or switching networks.

Connect

Whether you're a fellow advertiser, a brand looking for marketing support, or just someone interested in SEM — I'm always happy to connect. Let's grow together in the world of cross-border digital advertising.