Overview

Setting up a Microsoft Advertising (Bing Ads) account correctly from the start saves time and avoids common pitfalls. This guide walks through the complete registration process, from creating your first account to linking multiple accounts under a manager structure.

Step 1: Create a New Account

Visit ads.microsoft.com and sign up using your email address. You can use any email provider — Gmail, Outlook, or a business email.

Step 2: Create a Customer & Account

After signing in, you'll need to create a "Customer" entity, which is the top-level organizational unit in Microsoft Advertising. Under each Customer, you can create one or more advertising accounts.

1. Click "Create account" in the dashboard
2. Fill in your business name, timezone, and currency
3. Select your primary business location

Step 3: Account Confirmation

Once created, you'll see a confirmation page with your Customer ID and Account ID. Save these numbers — you'll need them for support requests and API integrations.

Step 4: Link Accounts to a Manager Account

If you're managing multiple accounts (e.g., for different clients or markets), you'll want to set up a Manager Account:

1. In your Manager Account, go to "Account settings" → "Link accounts"
2. Enter the Account ID you want to link
3. Click "Send invitation"

Step 5: Accept the Invitation

The invited account will receive an email notification. Log into the invited account:

1. Go to "Account settings" → "Account access"
2. Find the pending invitation from the Manager Account
3. Click "Accept" to complete the linking

Step 6: Verification & Setup Complete

Once the invitation is accepted, the account will appear in your Manager Account's dashboard. You can now manage campaigns, billing, and settings across all linked accounts from a single interface.

Common Issues & Solutions

• Invitation not received: Check spam/junk folders. If still missing, resend from the Manager Account.
• Cannot create account in certain countries: Microsoft Advertising is not available in all markets. Check the list of available markets.
• Currency mismatch: Choose your currency carefully — it cannot be changed after account creation. If you need a different currency, create a new account.

Next Steps After Setup

1. Set up billing (credit card or invoice payments)
2. Import campaigns from Google Ads using the import tool
3. Install the UET tag for conversion tracking
4. Set up campaign structure (campaigns → ad groups → keywords → ads)