Overview
Real estate advertising on Microsoft Advertising (Bing Ads) requires special approval through the Professional Service Ads program. This guide covers the application process and common error handling.
Application Process
- Sign in to Microsoft Advertising
- Navigate to Tools → Ad Policies → Professional Service Ads
- Select "Real Estate" as your category
- Submit required documentation (business license, real estate license)
- Wait for review (typically 3-5 business days)
Required Documents
- Business registration certificate
- Real estate broker license (for the company and individual agents)
- Proof of business address
- Website URL matching the business registration
Common Errors & Solutions
| Error | Cause | Solution |
|---|---|---|
| "Category not approved" | Application pending or rejected | Check application status; resubmit if rejected |
| "Invalid license number" | License format mismatch | Verify license number format matches Bing's requirements |
| "Business verification failed" | Address/name mismatch | Ensure business name matches exactly across all documents |
Related: For Bing Ads sensitive industry policies, see Bing Ads Sensitive Industry Policy. For account setup, check our Bing Ads Registration Guide.