Social Display Ads Overview
Microsoft Advertising's Social Display Ads allow you to display ads on social media platforms within the Microsoft Audience Network. When ads are disapproved, pre-appeal templates can help you respond quickly.
Common Disapproval Reasons
| Reason | Description |
|---|---|
| Prohibited content | Content violates Microsoft Advertising policies |
| Misleading claims | Ad text or imagery is deceptive |
| Inappropriate imagery | Images don't meet content guidelines |
| Landing page mismatch | Ad doesn't match landing page content |
| Trademark violation | Unauthorized use of trademarked terms |
Pre-Appeal Templates
Template 1: Misleading Claims Appeal
Dear Microsoft Advertising Policy Team,
We are appealing the disapproval of our Social Display Ad
[Ad ID: XXXX] for "misleading claims."
We have reviewed the disapproval and taken the following actions:
1. Updated ad copy to remove subjective claims
2. Added supporting evidence link to landing page
3. Ensured all claims are factual and verifiable
Our revised ad complies with Microsoft Advertising policies.
Please review and approve.
Thank you,
[Your Name]Template 2: Landing Page Mismatch Appeal
Dear Microsoft Advertising Policy Team,
We are appealing the disapproval of our Social Display Ad
[Ad ID: XXXX] for "landing page mismatch."
We have resolved the issue:
1. Updated landing page to match ad content exactly
2. Ensured advertised promotion is prominently displayed
3. Verified page loads correctly on all devices
The landing page now fully matches the ad content.
Please review and approve.
Thank you,
[Your Name]Template 3: Trademark Appeal (Authorized)
Dear Microsoft Advertising Policy Team,
We are appealing the disapproval of our Social Display Ad
[Ad ID: XXXX] for "trademark violation."
We are an authorized reseller/partner of [Trademark Owner].
Documentation:
- Authorization letter: [Link/Attachment]
- Reseller agreement: [Link/Attachment]
- Trademark owner contact: [Contact info]
We have full authorization to use this trademark in advertising.
Please review and approve.
Thank you,
[Your Name]Appeal Best Practices
- Fix the issue first: Make the necessary changes before appealing
- Be specific: Reference the exact ad ID and disapproval reason
- Provide evidence: Include screenshots, links, or documents
- Be professional: Use a polite, business-appropriate tone
- Follow up: If no response in 5 days, submit a follow-up
Related: For Google Ads ad disapproval resolution, see Google Ads Ad Disapproval Guide. For Bing Ads sensitive industry policies, check Bing Ads Sensitive Industry Policy. For account suspension appeals, see Google Ads Suspension Appeal.