Identity Verification Overview

Google Ads requires advertisers to complete identity verification to ensure transparency and comply with advertising regulations. This guide covers the verification process and how to modify your verified information.

Required Documents

Note: Choose one document. The document must match the information you provide in the form.

Verification Process

1. Access the form: Go to the Advertiser Verification form in Google Ads Help
2. Answer key questions: For the third question, answer "Yes" — otherwise you'll be redirected to your account instead of continuing the verification
3. Provide geographic location: Must match the registration location of the advertiser and the submitted documents
4. Enter customer name: Must be the advertiser's name (not the agency's name), matching the legal documents exactly
5. Submit documents: Upload the registration documents that show the advertiser's name and geographic location
6. Wait for review: Google team will contact you via email

Key Considerations

• Geographic location: Must match the advertiser's registered location and document information. This location will appear in ad disclosure information.
• Customer name: Must be the advertiser's name (not the agency). Must exactly match the legal documents. This name will appear in ad disclosure information.
• Document requirements: Submitted documents must clearly show the advertiser's name and geographic location

Modifying Verified Information

If you need to change your verified identity information:

1. Go to Google Ads → Tools & Settings → Account access → Identity verification
2. Click "Edit" or "Submit new information"
3. Follow the same process as initial verification
4. Submit new documents if the information has changed
5. Wait for Google team review and email confirmation