WordPress UET Tag Overview
WordPress powers over 40% of all websites. Deploying Bing Ads UET tags on WordPress enables conversion tracking for Microsoft Advertising campaigns.
Deployment Methods
Method 1: Using a Plugin (Recommended)
- Install "Insert Headers and Footers" plugin
- Go to Settings → Insert Headers and Footers
- Paste UET tag code in the "Scripts in Header" section
- Save changes
Method 2: Using Google Tag Manager
- Install GTM on your WordPress site
- Create a new tag in GTM for Bing UET
- Set trigger to "All Pages"
- Publish the container
See our detailed GTM & Bing UET Tag Guide for step-by-step instructions.
Method 3: Manual Theme Edit
- Go to Appearance → Theme Editor
- Open header.php file
- Paste UET tag code before
- Save changes
Warning: Editing theme files directly may break your site. Always backup first and use a child theme.
Setting Up Conversion Events
| Event | Trigger | WordPress Page |
|---|---|---|
| Contact Form | Form submission | Contact page |
| Newsletter Signup | Form submission | Footer/Sidebar |
| Purchase (WooCommerce) | Order completion | Thank you page |
| Download | File download click | Resource pages |
Verification
Use the Microsoft Advertising UET Tag Helper Chrome extension to verify your tag is firing on all pages and events are tracking correctly.
Related: For UET tag deployment on other platforms, see our guides for Shopify Plus, Shoplazza, Shopline, and GTM. For WordPress + Facebook Pixel, check WooCommerce & Facebook Pixel Guide.