Shopline UET Tag Overview

Shopline is a leading e-commerce platform for cross-border sellers. Deploying Bing Ads UET tags on Shopline enables you to track conversions from your Microsoft Advertising campaigns.

Prerequisites

• Microsoft Advertising account with UET tag created
• Shopline store with admin/developer access
• UET tag JavaScript code from Microsoft Advertising

Deployment Steps

Step 1: Create UET Tag in Microsoft Advertising

1. Sign in to Microsoft Advertising
2. Go to Tools → UET tags → Create UET tag
3. Name it (e.g., "Shopline Store UET")
4. Copy the JavaScript code

Step 2: Install on Shopline

1. Log in to Shopline admin
2. Go to "Settings" → "Store Settings" → "Third-party Tracking"
3. Add a new tracking code in the "Header" section
4. Paste the UET tag JavaScript
5. Save and publish

Step 3: Configure Conversion Events

Step 4: Create Conversion Goals

1. In Microsoft Advertising, go to Tools → Conversion goals
2. Create goals for each event (Purchase, Add to Cart, etc.)
3. Map goal type to event parameters
4. Set conversion value for revenue tracking

Step 5: Verify with UET Tag Helper

Install the UET Tag Helper Chrome extension and visit your Shopline store to verify all events fire correctly.

Common Issues

• Tag not on all pages: Ensure the code is placed in the global header, not per-page
• Purchase event not firing: Check if the order confirmation page has the event code
• Revenue not tracked: Ensure revenue variable is passed in the event