Getting Your Developer Token

To use the Microsoft Advertising API (Bing Ads API), you need a developer token. Here's how to get one:

Step-by-Step Process

1. Sign in to Microsoft Advertising: Go to the Microsoft Advertising web UI
2. Navigate to Settings: Click the gear icon → "Developer Token"
3. Generate token: Click "Get token" — your developer token will be displayed
4. Save your token: Store it securely; you'll need it for all API calls

Authentication Setup

Microsoft Advertising API uses OAuth 2.0 for authentication:

1. Register an app: In Azure Portal, register a new application
2. Get client ID and secret: Note these from the app registration
3. Set redirect URI: Configure the redirect URI for your application
4. Request OAuth tokens: Use the authorization code flow to get access and refresh tokens

API Endpoints

Client Libraries

Microsoft provides SDKs for multiple languages:

• Python: `bingads` package on PyPI
• PHP: `bingads-php-sdk` on Packagist
• Java: `bingads-java-sdk` on Maven
• C#: NuGet package `Microsoft.BingAds.SDK

Common API Operations

• Campaign management (create, update, delete)
• Bulk operations (download/upload campaigns)
• Reporting (performance, search terms, etc.)
• Audience management (customer lists)
• Conversion tracking (offline conversions)